| 15 April 2010
Are they really an accomplishment when your team advertises it on your boards? How about when they give you a white t-shirt as you enter the building? What about when that t-shirt says "white out!" as if you needed instructions on how to wear the shirt properly or why you have been given the shirt?
Sure it looks impressive on TV, but when you realize that a) in order to make it that impressive you needed to give out a shirt or b) you had to give away ad space on your boards to get the message across, it comes across as a little too manufactured. Kind of kills that whole "fan base united" thing when you can't coordinate it before the game, rather opting for the team to do it for you.
For the team, it's money well spent I'm sure. But why white?
Hockey teams don't even wear white at home anymore. Plus you have teams with home color schemes that might look more impressive en masse on television. Is it too much to have Pittsburghians don yellow and brighten up Mellon Arena? How cool would Coyotes fans have looked last night in it's sand red rather than pedestrian white? If I were an Ottawa fan, I'd want to welcome the Penguins with an intimidating 17,000-plus fans in black (or red if you're going with primary home colors).
White is so last decade.
Then again we're the town that has been using "Rock the Red" as an advertising slogan for almost three years, so we're no saints when it comes to forcing a color on someone. But even that phrase has transcended the ad world and become a rallying cry for Caps fans. New fans don't even need to see a "Rock the Red" ad to know what color clothing they should wear at a Caps game. They just figure it out or a friend gives them a hint.
Our way isn't necessarily guilt-free, but it's not handing out shirts..at every home playoff game...each series...every year.
It seems Caps fans wear red because they want to, not because someone told them "hey do it today, because it's the big game!" At Verizon Center, every game is a red out. Not just playoff games.
But by all means, enjoy the white outs. I guess I'll just have to *sigh* deal with wearing red.
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